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South Coast Network | Search Engine Optimisation
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Being found is the most critical part of having a website. There is no point spending big on a website if nobody is going to see it. In general to be seen on the Internet a website must rank well in search engines, and it must rank well on keywords and search phrases that people are actually looking for.
Over 80% of traffic on the Internet to websites usually comes from search engines. As few as 40% of search engine users browse beyond the first page of results and as little as 10% will go as far as the third page of results. This means that it is absolutely critical that a website is listed in the first three pages of results within major search engines, preferably it should be on the first page of results.
To make a site rank to its best potential Search Engine Optimisation is strongly recommended. Search Engine Optimisation involves making sure that the right volume of keywords are in the right places on pages, ensuring that a website is receiving quality inbound links and making sure that the website is 100% search engine compatible and free of numerous issues that can have a detrimental effect on search engine rank.
Does your website need Search Engine Optimisation?
In general Search Engine Optimisation will be beneficial to any website and should be considered a critical part of Internet Marketing. Big factors in considering whether Search Engine Optimisation is necessary are: is it within the marketing budget, how well is the website ranking without optimisation and how important is search engine traffic to the website?
Consider getting search engine optimisation if
- The website is not ranking well for some or all of the desired keywords/phrases
- The website has no optimisation and is ranking really well, but not number 1
- The website ranks well in some search engines, but not others
- The website is required to rank well on new keywords/phrases
- The website has been penalised by or removed from a search engine
- The website has a substantial marketing budget and it is critical that it ranks well in search engines
What will Search Engine Optimisation Involve?
Search Engine Optimisation is a complex and somewhat experimental process.
It is different for every site, depending on the size of the website, the number of keywords being optimised for and how much competition there is for those keywords.
Every webpage contains a number of elements that are recognised and important to search engine spiders, these include page titles, meta tags and headings.
It is important that these elements contain the relevant keywords and the right volumes of these keywords.
In addition to the key page elements that need to be optimised, the page content must also be rewritten where necessary to include the keywords and phrases in the right areas and at the correct amounts.
The code for images and links must also be modified to ensure that they are visible to search engines.
Inbound links are another key component in the optimisation process, like the website these must be carefully optimised.
They need to be on the right websites and the links must contain the correct keywords and phrases where possible.
Search Engine Optimisation will also include keyword research for the best phrases to get top rankings and the most visitors, as part of the optimisation we also advise customers on what they can do themselves to help make their site rank better.
Search Engine Optimisation with the South Coast Network starts at $770, however extensive optimisation on a large site would be significantly more expensive and as every optimisation job is tailored to the existing website a quote will be required to get an exact evaluation of what SEO will cost.
Our existing customers are entitled to a discount on Search Engine Optimisation, if you are already a South Coast Network customer please Contact Us to find out more.
For businesses considering getting a website it is worthwhile including Search Engine Optimisation as part of the websites construction process, this will ensure that the website attains good results quickly and that there are no detrimental effects from submitting a website that is not optimised to search engines.
Search Engine optimisation is also significantly cheaper when it is performed as part of a website's initial construction.
Check out our Websites Page to find out more about our Website Packages.
